On 15 and 16 January 2025, the 21st edition of Marca by BolognaFiere & ADM, the international trade fair dedicated to private label, was held at the BolognaFiere exhibition centre in Bologna, Italy. Organised by BolognaFiere in collaboration with the Association of Modern Distribution (ADM), the event brought together manufacturers, retailers and professionals from different sectors to present their products and learn about the latest market trends. Frinsa took part in this event, showcasing its range of canned seafood and its experience in the private label sector.

Marca Bologna 2025 brought together 1,300 exhibitors and welcomed more than 23,000 trade visitors across an exhibition area of 35,000 m² spread over nine halls. The fair was also attended by 24 retail chains and more than 300 international buyers from 60 countries. These figures confirmed the event as one of Europe’s leading private label gatherings, facilitating contact between manufacturers, suppliers and specialised buyers.

As one of Europe’s leading canning companies, Frinsa was present at this important event with a space dedicated to its products and brands, including Minerva, Ribeira and Dear Nature. Visitors were able to get a close look at a selection of its canned products and discover the company’s different proposals, in an environment focused on contact with retail professionals and on developing new business opportunities in the private label market.

Marca Bologna 2025 closed a record edition, marked by growing participation and an increasingly international profile. For Frinsa, the event was an opportunity to strengthen relationships with customers and distributors, give visibility to its products and continue developing its activity in the international private label market.