On 19 and 20 May 2025, a new edition of PLMA’s World of Private Label, the international trade fair dedicated to private label, was held at the RAI Amsterdam Convention Centre in the Netherlands. Organised by the Private Label Manufacturers Association (PLMA), this event brings together manufacturers, retailers and buyers from all over the world every year to present new products and learn about the main market trends. Frinsa took part in this event, showcasing its experience in producing canned fish and seafood for the retail sector.

PLMA Amsterdam 2025 brought together 3,160 exhibitors from 75 countries and welcomed more than 30,000 trade visitors from over 125 countries. With an exhibition area of 45,000 m², divided into halls dedicated to food and non-food products, the fair consolidated its position as one of the leading international events for manufacturers, supermarket chains, wholesalers, importers and distributors interested in developing their own brands.

As one of Europe’s leading canning companies, Frinsa attended this important event to present its wide variety of canned seafood and the solutions it offers its customers in the private label field. The fair allowed the company to showcase its range and establish contact with international professionals and buyers, in an environment especially focused on new product development and collaboration between manufacturers and retailers.

PLMA Amsterdam 2025 concluded an edition marked by strong international participation and the growing importance of private label in the food market. For Frinsa, the event was an opportunity to strengthen relationships with customers and distributors, present its products and continue developing its activity in one of the main markets of the European food industry.