On 19 and 20 May 2026, a new edition of PLMA’s World of Private Label, one of the leading international trade fairs dedicated to private label, was held at the RAI Amsterdam Convention Centre in the Netherlands. Organised by the Private Label Manufacturers Association (PLMA), the event brought together manufacturers, retailers and food industry professionals from all over the world.

PLMA Amsterdam 2026 reached a record of around 3,350 exhibitors, from more than 80 countries. The fair offered a large space dedicated to food and non-food products, as well as to the latest market trends. Among its main new features was World of Ideas, an area focused on innovation, new product development and private label proposals.

Frinsa took part in this important event to present its range of canned fish and seafood and its experience in developing products for private label. The event allowed the company to present its different proposals and stay in contact with buyers and industry professionals, in an environment geared towards building international business relationships.

The 2026 edition once again highlighted the growth and importance of private label in the food market. For Frinsa, its presence at PLMA was an opportunity to showcase its products, strengthen relationships with customers and distributors and continue developing its activity in international markets.