From 12 to 14 May 2025, the third edition of The Saudi Food Show, one of the leading international food and beverage trade fairs in Saudi Arabia, was held at the Riyadh Front Exhibition & Conference Centre in Riyadh. The event brought together manufacturers, distributors and food industry professionals from different countries to present their products, learn about the latest trends in the sector and explore new business opportunities. Frinsa took part in this important event, presenting its range of canned fish and seafood in the Middle East market.

The Saudi Food Show 2025 featured more than 1,300 exhibitors from over 100 countries, spread across six halls. The fair offered a large space for the presentation of food products, innovation and trade between international companies. The event also hosted professional meetings and conferences focused on the development of the food industry, consumer trends and growth opportunities in the Saudi market.

As one of Europe’s leading canning companies, Frinsa was present with its own stand, where it showcased a selection of its canned seafood, with its Minerva brand taking centre stage. Visitors were able to get a close look at the company’s different varieties and formats of canned products, in a space designed to present its range and facilitate contact with distributors, buyers and food industry professionals.

The 2025 edition highlighted Saudi Arabia’s growing importance as a market for the international food industry. For Frinsa, taking part in The Saudi Food Show was an opportunity to give visibility to its products, strengthen relationships with retail professionals and continue expanding its presence in international markets.